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Review

“Paul puts social media into plain old ordinary terms. As a consultant serving the real estate and construction industries, I highly recommend this book. It’s easy to read and offers a mountain of useful information.” —John P. Kreiss, president and CEO, MorganSullivan, Inc.

“You need to begin deploying social media marketing. This is the book that will put you on the right track. There may be a better book on social media marketing. But if there is, I haven’t found it.” —Newt Barrett, ContentMarketingToday.com

“Do read [this book] in the hope that you will gain an understanding of your condition, and that you may find the courage to join a local support group in your area.” —dhdeans.blogspot.com

Product Description
Secrets of Social Media Marketing is a handbook for marketers and business owners to use in deciding how to employ the new social media for online marketing. Social media has quickly moved from the periphery of marketing into the forefront, but this is a new and quickly-evolving field and there are few established formulas for success. Building on the lessons set out in Gillin’s acclaimed and oft-reviewed The New Influencers: A Marketer’s Guide to the New Social Media, this book provides practical advice on strategy, tools, and tactics. It is a hands-on manual that will educate marketers on how to extend their brands, generate leads, and engage customer communities using online tools.

The revolution is underway. The power of social media lies with the people who use tools like Twitter.com. You decide how to use your power.

Our goal is not to create rules to follow on Twitter. We simply want to give you the best tips, resources and strategies to guide your success on Twitter at an accelerated pace.

Our mission is to help you avoid trial and error as early adopters were forced to endure, and help you participate in one of the greatest communication revolution of our time.

This book was designed to help show everyone from the small business owner to the CEO of a large corporation; from work at home moms to politicians in Washington, DC how they can participate in the fastest growing social network and micro-blogging revolution taking place right now.

Join us on Twitter!

About the Author
Warren Whitlock is a #1 best selling author, publisher, and editor of the BestSellerAuthors.com blog focused on social media and marketing strategy.

Deb Micek is the author of the first published book on New Media Marketing, Secrets of Online Persuasion, Coach Deb ranks among bleeding edge experts and trendsetters – all while keeping things simple for her clients.

About the Author

Michael Miller is a successful and prolific author. He is known for his casual, easy-to-read writing style and his ability to explain a wide variety of complex topics to an everyday audience. Mr. Miller has written more than 80 nonfiction books over the past two decades, with more than a million copies in print. His books for Que include YouTube 4 You, Making a Living from Your eBay Business, Tricks of the eBay Business Masters, and Googlepedia: The Ultimate Google Resource. You can email Mr. Miller directly at youtube4business@molehillgroup.com. His website is at www.molehillgroup.com, his YouTube channel is at www.youtube.com/user/trapperjohn2000, and his Video Blogging for Business video blog is at businessvideoblog.blogspot.com.

Product Description

To any businessperson or marketing professional, YouTube’s 20 million viewers are a tempting target.
How can you tap into the potential of YouTube to promote your business and sell your products or services?

The answers in YouTube for Business show you how to make YouTube part of your online marketing
plan–and drive traffic to your company’s website. In this book you’ll learn how to:

About the Author

Steven Holzner is the award-winning author of 112 books and has been a contributing editor at PC Magazine. His books have sold three million copies and have been translated into 18 languages.He specializes in web topics such as Facebook. He has been marketing his own companies on the Web for years, using marketplace experience; banner ads; Google,Yahoo!, and MSN pay-per-click campaigns; viral marketing; Usenet marketing; and more. He’s a web entrepreneur and has three online companies, which keep him busy.
With more than 80,000,000 affluent, savvy members, Facebook is today’s fastest-growing marketing opportunity! But traditional marketing methods won’t work here. In Facebook Marketing, best-selling author Steven Holzner reveals new social marketing techniques that do work, and shows you exactly how to make the most of them. Using true case studies, Holzner introduces powerful new techniques from today’s smartest Facebook marketers…and helps you avoid pitfalls that can cost you money and credibility. No matter what business you’re in, you’ll learn how to create bottom-up, “viral” Facebook marketing programs that achieve maximum results at minimum cost!

Starred Review. Though it may not yet have affected the value of 30 seconds of Super Bowl advertising, PR insider Scott argues that understanding the growing irrelevance of marketing’s “old rules” is vital to thriving in the new media jungle. Already apparent in newspapers and magazines (with sharp downturns in circulation and ads), radio (on the losing end of the iPod revolution) and direct mail (digitally replaced by spam), the imminent fall of traditional mass media marketing means new opportunities for legions of smaller companies and independent professionals who need to reach niche markets cheaply and effectively. The way Scott sees it, this is also good news for consumers: the online culture of integrity and information tends to produce quality content for less, as opposed to the vapid, one-sided and pricey advertising of print media and television. Scott provides the technical novice a thoughtful and accessible guide to cutting-edge media arenas and formats such as RSS, vodcasts and viral marketing, without neglecting the fact that technological wizardry can’t substitute for a well-thought out marketing program. Besides emphasizing fundamentals like defining one’s audience, Scott also drills home the ethos and etiquette of the web, encouraging content that’s both useful and unobtrusive. This excellent look at the basics of new-millennial marketing should find use in the hands of any serious PR professional making the transition.

If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social media marketing campaign in just one hour a day. In addition, learn how to integrate social media metrics with traditional media measurements and how to leverage blogs, RSS feeds, podcasts, and user-generated content sharing sites like YouTube.

Do you know what Twitter is? You should—if you’re in the business of promoting your business, that is. Twitter is a social media platform that lets users blast short messages, or “tweets,” to members via the Twitter Web site, as well as cell phones, e-mail, IM, and even through Facebook. It’s a great and effective way to keep people connected and up to date on what’s going on in their social circle in real time.

But it’s not just for staying in touch with friends. It’s also a great way to publicize your business or organization. Presidential campaigns use it to keep supporters and volunteers up to date; activists use it to coordinate street protests; and the office of the Prime Minister uses it to keep Britons informed on politics. But most importantly, businesses are using it to interact with customers and other businesses in a whole new way.

Twitter Power shows you how to leverage the power of Twitter for instant business benefits—like reaching new markets and increasing sales. You can build a loyal customer following, expand your brand, and generate instant buzz when you integrate Twitter into your existing marketing strategies. The best businesses of today and tomorrow are using this high-tech, low-cost, and low-hassle technology to gain real advantages over their competitors.

Joel Comm, one of the world’s leading social media and online marketing experts, covers every aspect of the Twitter phenomena. He explains what Twitter is and why it works; how to jump into the conversation and build a following; how to use it to build better teams and stronger brands; how to make Twitter your ultimate customer help desk; and how to use it to drive traffic to your Web site. Plus, Comm includes case studies of businesses that use Twitter successfully, giving you the examples and best practices you need to succeed.

Success in business is about staying connected—to colleagues, teams, and especially customers. Twitter offers a new, high-tech way to achieve that connectedness and build a better brand with a core of loyal, enthusiastic customers. If you want to learn to grow your business one tweet at a time, Twitter Power will show you how.